A marketer may create a great product, price it reasonably enough and place it in outlets all over the country, but unless he has promoted it well, or in other words, created an awareness about all that he has done, the consumer would not even ask for it. Because of this films spend a lot of money in promotion.
Promotion refers to all activities carried out to build awareness or a favourable image about a product or a service. Promotions also include exhibitions, trade fairs, contests and road shows. Promotion research helps an organisation foresee the outcome of all such activities it wishes to undertake.
The promotion and marketing of a film have significant benefits such as:
- Raise audience and widen industry awareness.
- Raise profile of On-screen; Talent, director, crew etc.
-Ensure awards committees are aware of the work.
-Ultimately ensure commercial success of the film.
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